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Lord of the toys


95 Minutes / 2018


The 20 year old Max „Adlersson“ Herzberg, from Dresden, decided not to spend his life working. Instead he reviews knives and other products, unboxes limited fan editions of mainly gangsta rap albums, gives talks about himself, drinks, swears and bawls in town, humiliates others, cracks controversial jokes and crosses every boundary he sees. Max is a YouTube creator and makes a decent living off of it.

Most of Max’s friends have their own channels on YouTube and Instagram, some are even quite successful. Max and his gang are dubious role models, but without a doubt, they are celebrities of their generation with more than 300,000 active fans.

Is Max a violence-glorifying influencer with far-right tendencies or a usual adolescent, just trying to find himself, having been born into a time where the lines between private life and public self-display are blurred? He might be both, possibly without being overly aware of it.

LORD OF THE TOYS follows him and his gang over the course of a summer and leaves a dystopian impression of the first generation of young adults, who never knew the world without the internet, YouTube and Instagram. The film portrays them and studies the milieu in which their life style is thriving: the West in general and East Germany in particular.


61st International Leipzig Festival for Documentary and Animated Film
Golden Dove, German Competition

Hot Docs | Canadian International Documentary Festival 2019
The Changing Face of Europe

Sehsüchte 2019 | 48th International Student Film Festival
Documentary Competition

Randfilm Festival | Kassel
Rand Award 2019

WATCH DOCS 2019 | Warzaw
Ordinary Extremism

Prädikat “Besonders Wertvoll”
FBW | Deutsche Filmbewertung

German theatrical release
May 23rd 2019


Written & Edited by Pablo Ben Yakov, André Krummel Directed & Produced by Pablo Ben Yakov Creative Assistance Roland Scheliga Cinematography André Krummel Production Sound Pablo Ben Yakov, Marc Eberhardt Score Kat Kaufmann Voice Maximiliane Häcke Artwork & Color Grading Roland Scheliga Re-Recording Mix & Sound Design Tobias Adam, Simon Peter Foley Artist Lena Beck
Production Company Filmakademie Baden-Württemberg Distribution Glotzen Off supported by BKM